the bold brand
nominees
The Bold Brand recognises women who dare to be different.
These founders are unafraid to challenge norms and make daring decisions that set their businesses apart. Their boldness is a testament to their innovative spirit and fearless leadership.
01
sally fox
lumen & fox
Sally runs Lumen & Fox - providing copy and brand language services for big-hearted businesses. In her work with clients, Sally joins in the dots between strategy and selling - from energising their businesses with a vibrant brand voice or breathing life into their web copy.
She’s written for over 120 clients across a range of industries. Her portfolio includes household names like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises.
connect with sally
02
Eman Ismail
eman copy co
An email strategist and copywriter for 6+ figure online business owners including Emily Thompson from Being Boss, Interact, Belinda Weaver, NZF, Penny Appeal and more.
Eman is also the host of the multi-award-winning Mistakes That Made Me podcast - as well being invited to guest talk on a number of other podcasts.
connect with Eman
03
claire petrie
play-fitness club
After dreaming of a career in fitness for years, Claire finally became a Personal Trainer in 2020. Now, as a qualified PT, her mission is to help women find joy through fitness, movement, and strength training, making exercise feel like playtime.
Gyms can be intimidating, so Claire is focussed on breaking down any barriers and ensuring everyone feels welcome and safe. She offers women a place to be themselves, get fit, gain confidence, and take on new challenges.
connect with Claire
04
tommy ludgate
tommy ludgate
Tommy’s mission is to help anyone with a creative soul overcome the challenges that are holding them back in their professional career and personal wellbeing - supporting them to achieve the results they are looking for.
She has over a decade’s experience in coaching singers, songwriters and performers - nurturing people and bringing their talents to the main stage.
connect with tommy
the BOLD brand
judge
ALICE BENHAM
Alice Benham is the perfect judge for the Bold category, with her fearless approach to business and marketing strategy for value-driven entrepreneurs. As a chart-topping podcast host and founder of multiple ventures, Alice embodies what it means to think big and act with purpose. Her work focuses on helping entrepreneurs confidently define their vision and boldly implement strategies to scale their businesses in a way that aligns with their values. Her honest, no-fluff approach makes her a natural fit for judging a category that’s all about taking brave steps forward and making an impact with bold moves.