the confident brand
nominees
The Confident Brand honours women who exude self-assurance and conviction in their vision.
These founders lead with poise, firmly believing in their business and themselves, making an impact through their unwavering confidence and pass it onto others.
01
Katherine dyer
the pocket strategist
Katherine founded The Pocket Strategist with the purpose of helping all small business owners to be happy and thriving in business and life.
Having seen too many business owners running themselves into the ground and on the edge of burnout - Katherine strongly believes it doesn’t have to be that way. Her mission is to help small business owners strategically grow their business with greater clarity, control, freedom and joy.
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02
jo wright
jo wright
As the author of “NO MORE SH*T MANAGERS: Seven steps to a coaching culture, co-founder of Coaching Culture & founder of Jo Wright Speaker and Coach, Jo inspires organisations to think differently through the power of coaching.
As well as spending time as a a speaker and Executive Coach, Jo is often to be found interviewing experts on important topics that are impacting the workplace, such as Menopause, Confidence, Narcissism, Financial Wellbeing and Burn Out, for the Coaching Culture Learncast series.
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03
penny eccles
the marketing partnership
Penny is the founder of The Marketing Partnership who specialise in helping universities achieve student recruitment growth.
Penny is on a mission to demonstrate the true value of strategic marketing to advance Higher Education. She is passionate about supporting universities to create an engaged team of academic and professional services colleagues who are empowered to support student recruitment, increase enrolments, and deliver more of the right students for their institution.
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04
joanne manville
the indispensary
Having launched Joanne Manville Virtual Assistance back in 2015, Joanne re-branded the business as The Indispensary in 2024.
Joanne supports brilliant people in a wide range of industries to access virtual assistants - from Charities and Executive Coaches to Surveyors and Tech Start Ups. Her clients are people who are serious about doing the right thing and making an impact on the world whilst they do it.
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the CONFIDENT brand
judge
ALEFIYA KHORAKI
Alefiya is a powerhouse of confidence and creativity, making her the perfect judge for the Confident category. As a copywriter, funnel quiz expert and content strategist, she empowers entrepreneurs to grow their businesses with clarity and boldness. Alefiya’s approach is no-nonsense and practical, helping her clients navigate business challenges with fearless authenticity and laser-focused strategies. She’s all about taking ownership of who you are and using that confidence to elevate not just yourself, but your business too. With her proven track record in building successful brands without the fluff, she’s an inspiring role model for anyone looking to step into their confidence and create something extraordinary.
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