the catalyst brand
nominees
The Catalyst Brand recognises women who are driving change for good.
These founders use their businesses as powerful tools for positive transformation, making significant contributions in education and communities
01
jade wakes
flow with the seasons
Jade is Founder of Flow with the Seasons - a menstrual journalling app empowering people with periods to sync with their cycle and Live Hormoniously™
Her vision is a future where people with periods work with, instead of against, their menstrual cycle - in their personal and professional lives. And a world where employers also recognise and make reasonable adjustments to accommodate this (knowing that their teams will be happier and more productive for it!)
connect with jade
02
ioana hardy
impacters group
Ioana’s vision is to build strong businesses that transform individuals and organisations and create a positive impact, both environmental and social.
She works with Sustainability Entrepreneurs and Consultants who are fiercely committed to make a difference but need support to market themselves more effectively, grow their business and amplify their positive impact.
Her business is BCorp Certified and she’s a top Linkedin Influencer voice.
connect with ioana
03
abi adamson
the diversity partnership
Abi is passionate about helping organisations create and sustain inclusive cultures where everyone feels valued, developed, and empowered.
She is the Founder and Diversity, Equity, and Inclusion Director of Diversity Partnership (TDP), working with some of the world’s best-known companies, such as Google, Spotify, and Sony Music, to deliver game-changing DEI culture strategies and training sessions that foster belonging, inclusion, diversity, and equity (BIDE).
connect with abi
04
susie palmer-trew
everyday change
Susie is the founder of Everyday Change, delivering Change Leadership solutions - and committed to working with good people who do good by others.
With clients ranging from the University of Liverpool, University of Kent and Magenta Living to Pets at Home, Susie is supporting a wide range of organisations who use change management and change capability as a force for good.
connect with susie
the CATALYST brand
judge
PIPPA PARFAIT
With over 8 years of experience coaching and transforming businesses, Pippa brings a no-BS approach that’s all about shaking things up and driving real change. Pippa’s vision is clear: No fluff, just practical, empowering guidance to help entrepreneurs create a business that’s authentically theirs. Her passion for cutting through the noise and helping others succeed makes her the perfect fit to judge this category. She’s here to spot those brands that aren’t just pushing boundaries, but breaking them—and doing it with boldness and integrity.